Readings this week: Strategic Management by Frank T. Rothaermel (5th Edition)
Assigned Readings:
Chapter 5: Competitive Advantage, Firm Performance, and Business Models
Chapter 6: Business Strategy: Differentiation, Cost Leadership and Blue Oceans
Chapter 7: Business Strategy: Innovation, Entrepreneurship, and Platforms
Please find an article on the Wall Street Journal (only) from our NU library about a strategy or a strategic-related issue of a company you like, related to the issues you learned this week, and not older than 12 months, so a very recent article.
Write a two-page report following your course outline specifications, including a brief description of the article (one paragraph), what you learned from the article, and how you would apply what you learned in a company close to you, such as your favorite store in your neighborhood, your family business, a company in your country or place of origin, or in another industry. Avoid big company names such as Walmart, Starbucks, Apple, etc, small businesses is much better. Be very specific please.
cite for journal:
Langley, K. (2021, Aug 14). Before pandemic, money manager founded a sanitizer maker. it just sold for millions. inspired by a family health scare, thorne perkin co-founded olika in 2015; biotech amyris just closed on a deal to buy it. Wall Street Journal (Online) Retrieved from https://www.proquest.com/newspapers/before-pandemic-money-manager-founded-sanitizer/docview/2561057979/se-2?accountid=25320
