Assignment Details
- Integrate theory, research, and/or professional experience
- Include specific examples and/or substantiating evidence
- Include in-text citations and references (at least 2) in APA format
- Stay on topic and address the course objectives in managing in a changing environment
- Demonstrate proper spelling, grammar, and scholarly tone
Respond to the following prompt in a minimum of 175 words:
The global business environment is constantly evolving based on the forces in the general and task environment. In order to sustain the company and maintain a competitive foothold, organization leaders must consistently analyze the global environment and adjust their strategy as needed. Managers play an important role in implementing strategies to achieve a companys mission and goals.
Research a company with stockholder reports available. These reports can usually be found on a companys website. Use the report to answer the following questions:
- What is (are) the main industry(ies) in which the company competes?
- What business-level strategy does the company seem to be pursuing in this industry? Why?
- What corporate-level strategies is the company pursuing? Why?
- Have there been any major changes in its strategy recently? Why?
Share how your understanding of the above questions can apply to a SWOT analysis. (For example, if you recognize that a major change in strategy revolves around expanding into foreign markets, that relates to the opportunities component of a SWOT analysis.)
