When an entrepreneur evaluates opportunities, it is called idea screening. This is extremely effective because it involves looking at various venture ideas under different levels of analysis. Entrepreneurs often look at their operations by analyzing societal, market, firm, and industry levels in an ongoing routine.
Using the business concept, you chose in Unit 1, analyze the concept at the societal level using the PESTEL model, which stands for the following factors:
Political
Economic
Societal
Technological
Environmental
Legal
You only need 1 sentence per factor.
