First, refer to your SWOT analysis
Next, recall the sponsorship process as explained in this weeks booklet from Sports New Zealand, and identify critical elements you should include in the writing of your pitch preparation.
Then, begin to script your pitch by addressing the following areas:
Describe who you are as a sports sales professional and what organization you represent, The Los Angeles Rams (table setting).
Identify the problem for the potential partner. (Sometimes this is public information; other times, more insight and expertise is needed. This could take the form of a SWOT analysis.)
Explain what you offer the potential partner and how it ties into the partners goals.
Identify a roadmap for getting the deal done.
Describe other partnerships you are aware of the potential partner being involved in or pursuing.
