Identify one ad (a static ad, not a commercial) you have seen that made you want a product or that you actually purchased a product you had not bought before. Evaluate it, and then reflect on the following questions.
What product does this ad attempt to market, and where is the ad from? (Provide a website link or upload the picture. If this is not available, describe the ad.)
Who is the intended audience for this ad?
Which component(s) of attitudes (e.g., affective, behavioral, cognitive) most appeal to you with this ad?
Knowing what you do about persuasion tactics, why do you think the ad was effective in catching your attention and making you consider purchasing the product?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
