Situation Analysis Assignment (Individual)
Using the brand information provided below, you will write a short 2-3 page paper that provides a situation analysis of the Pullman hotel market for Courtyard or Residence Inn. You will consider the political, economic, social, and technological environments in your paper. Please cite all sources.
PEST Analysis you will consider the political, economic, social, and technological environments in your paper. Please cite all sources.
Place Analysis consider the distribution channels used by Residence Inn/Courtyard, their location, and their level of customer service.
Product Analysis consider the niche that the Residence Inn/Courtyard strives to fulfill and the amenities they offer.
Price Analysis consider the prices offered by the Residence Inn/Courtyard via direct reservations and other booking channels. Also consider seasonality and peak day-of-week business.
Promotion Analysis summarize the types of promotion the Residence Inn/Courtyard uses to promote their hotel.
NOTE: FOR THIS ASSIGNMENT YOU CAN WRITE THE SITUATION ANALYSIS FOR THE PULLMAN MARKET, WHICH INCLUDES BOTH HOTELS. YOU DO NOT NEED TO SPECIFY COURTYARD OR RESIDENCE SINCE WE DO NOT HAVE TEAMS ASSIGNED YET.
Formatting Style
Set page margins to 1 inch on all sides.
Double-space all text, including headings.
Indent the first line of every paragraph 0.5 inches.
Use an accessible font (e.g., Times New Roman 12pt., Arial 11pt., or Georgia 11pt.).
Includes a page number on every page.
Includes citations/references conforming to APA style
Includes separate paragraphs for an introduction and a conclusion.
Support Materials:
Residence Inn by Marriott Pullman Fact Sheet
Courtyard by Marriott Pullman Fact Sheet
