OCADO ANALYSIS VS TESCO -CAN BE A TABLE
1. VIEW AN TECHNOLOGICAL THREAT AS AN OPPORTUNITY (EXAMPLE)
2. IDENTIFY THREATS AND OPPORTUNITIES
3. PORTERS 5 FORCES
4.HELPS COMPETE AGAINST DIRECT COMPETITION (TESCO, EXAMPLE)
5. COMPARING BUSINESS ACTIVITIES
6. COMPARE FINANCE
7.COMPARE ANNUAL REPORTS