I need a Article Summary on:
Affinity and Beyond: Leveraging NASCAR’s
Integrated Supply Network to Drive
Fan Equity
SUSAN CADWALLADER
Steven G. Mihaylo College of Business and Economics, California State University,
Fullerton, Fullerton, California, USA
TOM BOYD
School of Business and Management, Kaplan University, Ft. Lauderdale, Florida, USA
AARON THOMAS
Steven G. Mihaylo College of Business and Economics, California State University,
Fullerton, Fullerton, California, USA
The summary has to be 1.5 to 2 pages long, doubled spaced, with a reference page. The summary has to be broken into 3 categories (content) (understanding) and (reflection)