Marketing Specialist, Content: Content Assignment 2022
For the purposes of this assignment, your task is twofold:
1. Develop a simple marketing plan detailing how you would use the information below to
promote CWB National Leasing.
2. Create one or more pieces of sample content that will market CWB National Leasing with the
goal of communicating our brand value to customers interested in leasing equipment.
Using only the sample quotes below and/or whatever you’d like to use from cwbnationalleasing.com,
create a marketing plan that explains what type(s) of content you recommend we create to promote the
company and why.
Provide at least one writing sample of how you would craft the content. You do not need to fully
develop all types of content you recommend, but we’d like to get a sense of your writing style.
Garry Dustman, Digital Sales Advisor says that:
Our customers should do business with us because our relationship with the customer extends beyond
the financing on their equipment. We’re an advisor, we’re a smiling face and we’re a partner to help
them grow their business.
In order to grow, businesses need to expand their operations. To expand their operations they need
access to greater pools of capital.
Customers love using our digital tools. We help them access the tools they need when they need them
and how they want to use them.
Robert Ruffman, Sales Account Executive says that:
I recently had a large lease application where the customer was directed to a different leasing company
by the equipment dealer, and once the asset was ready for delivery, the leasing company doubled their
rate. So the customer, having dealt with us in the past, came to us for help. We were able to help and
the customer was delighted. That’s why I get up for work everyday.
Karen Sands, insurance Manager says that:
There is one time that stands out in my head I had a gentleman call that had a old army jeep he had
restored (and was very proud of), which he wanted to get a license plate for but was having trouble
because the serial number on the Jeep was idental to the serial number on a crane we where leasing to
abnother customer. What are the odds of that happening???? Compleltely different equipment with the
same serial number. and I gave him my phone number to pass on to MPI to call me if they needed more
clarification. I did end up speaking to someone at MPI and then two days after that conversation I
received an email from the customer thanking me and a picture of him and his jeep! That made me feel
good! Big smiles.
Anonymous customer online review of CWB National Leasing says:
I’ll never work with another financing company again. CWB is the best company I could ever dream of
working with. My financing was fast. Very little paperwork. Highly recommended.
John James’ feedback in our Customer survey says:
When I first started my business, I didn’t have two dimes to rub together. I got financing from National
Leasing. They took a chance on me. They believed enough in my business to give me the capital I needed
to grow. Honestly, I don’t think I could have done it without them. All the other banks said no. But
National was there for me. They’re like my business partner, so I go to them every time I need financing.
