Exam Content
Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS).
Review the Case Study document.
Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
Use the Case Study Review Guide as a tool to help you complete your analysis.
Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors.
Include a summary of each section in your analysis:
- Mission and objectives
- Organizational structure and culture
- Current marketing strategies
- Current financial analysis
- Competitive advantage
- Current value chain
- Current target market
- External environmental factors
