Individual Assignment
Starting from your group project idea, prepare an executive 5 slides pitch presentation of how you could evolve the idea and take it further for the brand.
The brand petit pli of children’s wear
How?
• Choose a partnership brand to build on the idea (not fashion, luxury or hospitality)
• Develop a strategy and plan of how to bring this evolved idea to life based on a budget of 30K (smart thinking / what channel / give ballpark figures)
• Articulate the launch plan focus on one city, make it digital, and demonstrate an understanding and choice of communication channels (ie. Social media/experiential etc.)
• Bring to life what the communication execution would be (visual references / creative look and feel / moodboard)
GRADING CRITERIA
• Slides – Flow of presentation/Engaging format/Clarity and capacity to captivate the audience
• Creative thinking (innovative, power of analysis)
• Market understanding (Relevant to market and needs)
• Routed in consumer need insight (shows a good understand and link to audience)
• Brand fit (Relevant to brand mission / DNA)
