Part A. Each member of the group should submit a short report stating the group goal, your strategies for the project and the industry you wish to research. Include the names of group members who are participating and those who are not.
This is VERY IMPORTANT to show that you are aware of the group’s progress and participating..
Part B. Go the grocery store and find a point of sales promotion. Tell us about it on the discussion board.
What was the product? Where was it located? How was it displayed to attract attention? Were customers buying the product while you were there? Do you think it was effective or not? Be sure to comment on other students’ postings.
BE SURE TO CITE THE GROCERY STORE, LOCATION, AND DATE OF OBSERVATION.
