Coca Cola

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Coca-Cola: Answer Form

 

 

Student Name:

 

Grading Criteria

  • This assignment requires formal business writing. Your writing tone should be formal.
  • All sentences must be complete. Bullet points are not acceptable.
  • Use proper grammar.
  • You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
  • The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.

 

Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Coca-Cola deals with in its operation and, from the marketing perspective, describe what Coca-Cola exchanges with each of the key players in order to make money in its business.
 

 

 

 

 

 

 

Q2) Visit Coca-Cola’s website and its official Facebook and Twitter pages and browse the contents. How are the three parts of Coca-Cola’s mission statement reflected on its website, Facebook, and Twitter? You need to list the three parts of its mission statement first and then answer the above question. Your answers should be specific with examples. General statements are discouraged. (9 points)

[Tip: Coca-Cola’s mission statement is on p. 536 of the textbook. Do not include Coca-Cola’s purpose and vision from its website.]

[How to find the official Facebook and Twitter pages: (1) Sign in to Facebook and Twitter. (2) Visit Coca-Cola’s website (coca-cola.com). If this is your first time to its website, choose North America and then the United States. (3) Scroll down to the bottom of its website. (4) Identify the Facebook and Twitter icons. (5) Click on these icons, which will take you to its official pages on Facebook (@CocaColaUnitedStates) and Twitter (@CocaCola).]
 

 

 

Q3) From a strategic point of view, why is Olympic sponsorship such a crucial part of Coca-Cola’s marketing strategy?
 

 

 

 

 

 

 

Q4) Based on the fourth assigned article, what approaches does Coca-Cola take to promote its products to online/digital shoppers?
 

 

Q5) Based on the last two assigned articles, how does Coca-Cola use Big Data and AI to offer better customer experience (CX)?
 

 

Q6) What is the role of new information technologies in Coca-Cola’s marketing strategy in (a) consumer markets and (b) business markets?
(a)

 

(b)