In Chapter 10, Social Media, on page 225, under Pick of the Literature, the author recommends you to read the book :Social Media and Public Relations by Deidre Breakenridge. I truly hope that you buy this book and read it this summer.
For this extra credit opportunity, you need to:
- Watch this video: The Future of Communications – PR 2.0 by Deirdre Breakenridge I #FutureComms14(Links to an external site.)
- Familiarize yourself with Deidre’s PR Strategies Blog: https://www.deirdrebreakenridge.com/blog/page/2/(Links to an external site.)
- Based on the video you’ve watched and her blog, explain what Public Relations 2.0 is in a paragraph of a minimum 100 words. You can write more than 100 words if you want to, but the minimum is 100 words to receive the 20 points. In this paragraph, use the 8 new practices that social media introduces to the profession of PR based on Deidre’s work.
