4/24/22, 5:33 PM Nutrition Consumer Product
https://sjsu.instructure.com/courses/1477261/assignments/6126128 1/2
Nutrition Consumer Product
Due Monday by 11:59pm Points 50 Submitting a file upload (Turnitin enabled) File Types pdf
Available until May 2 at 11:59pm
NuFS/KIN 163 Consumer Product Grading Rubric (2)
Start Assignment
Purpose of the Assignment
The purpose of this assignment is to evaluate an electronic advertisement in a way that the student becomes a more critical consumer. The
advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.
If you are unsure how to research journal articles (https://sjsu.instructure.com/courses/1477261/files/67046415/download?download_frd=1)
use the tips in this resource to find double-blinded, randomized, controlled trials in peer-reviewed journals.
Assignment Details
You are to choose one of the two products below. The website product page(s) are considered “the ad” for this assignment.
Option 1: Keto Fire (https://ancientnutrition.com/products/ketofire?gclid=Cj0KCQiAubmPBhCyARIsAJWNpiO-S1D8qnpkr3rtXanOSe0iY2vnldHezCGj8v9XhEcbBAOqANHRAYaAg4uEALw_wcB) by Ancient Nutrition, or
Option 2: Testo Prime (https://testoprime.com/?
oid=44&affid=588&__ef_tid=136c812503ec4905b48efa7f394a29f5&utm_source=fanfuel&utm_medium=affiliate&utm_campaign=588&utm_content=0)
Assignment Format
Please refer to the Assignment Packet (https://sjsu.instructure.com/courses/1477261/files/66832848/download?download_frd=1)
(%24CANVAS_COURSE_REFERENCE%24/file_ref/g5ae21e9340433cd900391085b04ddbd2?wrap=1) for specific instructions regarding how to
format your individual pages and use the APA format.
Please see detailed instructions on APA format (7th ed.) (https://owl.excelsior.edu/citation-and-documentation/apa-style/) and how to
adopt it in your papers on the Owl Excelsior Writing Lab (https://owl.excelsior.edu/) website.
4/24/22, 5:33 PM Nutrition Consumer Product
https://sjsu.instructure.com/courses/1477261/assignments/6126128 2/2
Total Points: 50
Criteria Ratings Pts
5 pts
5 pts
5 pts
10 pts
10 pts
15 pts
Format/appearance/organization/complete information APA
format
5 pts
Very Good
4 pts
Good
3.5 pts
Average
2 pts
Needs Improvement
1 pts
Poor
References (number and quality) 5 pts
Very Good
4 pts
Good
3.5 pts
Average
2 pts
Needs Improvement
1 pts
Poor
Use of references in paper (appropriate citations for all
references)
5 pts
Very Good
4 pts
Good
3.5 pts
Average
2 pts
Needs Improvement
1 pts
Poor
Quality of writing (syntax, grammar, spelling) 10 pts
Good
10 to >8.0 pts
Very Good
8 to >6.0 pts
Average
6 to >5.0 pts
Needs Improvement
5 to >0 pts
Poor
Critical evaluation of advertisement (text, color, graphics) 10 pts
Good
10 to >8.0 pts
Very Good
8 to >6.0 pts
Average
6 to >5.0 pts
Needs Improvement
5 to >0 pts
Poor
Critical evaluation of product (how claims of ad relate to
scientific evidence)
15 to >13.0 pts
Very Good
13 to >11.0 pts
Good
11 to >9.0 pts
Average
9 to >7.0 pts
Needs
Improvement
7 to >0 pts
Very Poor
