Report Structure – Case 2 (product analysis):
This report will follow much the same structure as Case 1
More information will be provided on specific aspects of Case 2
closer to block2.
Format: 1.15 spacing, small indentation for new paragraphs,
11- or 12-point font.
Title: Please make it informative, something such as:
Market Snapshot for Selected Product “X”
Introduction
Again, more information will be provided on how this section
of Case 2 will differ from or resemble that of Case 1.
Product Overview
Most likely you will be expected to provide an analysis of the
product from a perspective listed below, and also provide a brief
Conclusion and Recommendation about the product’s feasibility
in the featured country.
Thus, as a structure the student may perform the following type
of analysis:
SWOT analysis – summary of potential strengths and risks for exporting firms, especially
those that are common to the industry and product(s).
– followed by –
Conclusion and Recommendation – based on analysing whether moving towards market
entry is a viable option (e.g. this should cover the form of entry, the timeframe for entry, etc.)
NOTE: More options for the analysis used in case2 could be discussed in the course, as a SWOT analysis is not the only way to approach this issue.
Preliminary Conclusions
A paragraph that briefly summarizes the main findings of the
research. Highlight what was most important in the discussion.
Illustrate any point that could require additional research.
[NOTE: keep this to one paragraph of 7-8 sentences]
List of References
Written in APA style, the list of references should be titled
“References” (in line with APA 7″ edition) and this should
provide full bibliographic information of all in-text sources
citations. Doing this properly will be covered in blockl and
students will be reminded of this also in block2.
Appendices – The appendices contain parts of report that do
not contribute directly to the main text but need to be included
for completeness or for the reader’s further referral/interest.
