- Reminder–make sure you answer the questions keeping the product you’ve chosen in mind.BUILDING YOUR MARKETING PLAN CHAPTER 11 (FIND IT IN THE TABLE OF CONTENTS).” I picked self-correcting pens “
QUESTIONS 1 AND 2 ONLY.
- BUILDING YOUR MARKETING PLAN CHAPTER 12 (FIND IT IN THE TABLE OF CONTENTS)*Your marketing plan DOES involve selecting channels and intermediary (or intermediaries) so answer all questions EXCEPT #5.