Reminder–make sure you answer the questions keeping the product you’ve chosen in mind.BUILDING YOUR MARKETING PLAN CHAPTER 11 (FIND IT IN THE TABLE OF CONTENTS).” I picked self-correcting pens “QUES


  1. Reminder–make sure you answer the questions keeping the product you’ve chosen in mind.BUILDING YOUR MARKETING PLAN CHAPTER 11 (FIND IT IN THE TABLE OF CONTENTS).” I  picked self-correcting pens “

QUESTIONS 1 AND 2 ONLY.

  1. BUILDING YOUR MARKETING PLAN CHAPTER 12 (FIND IT IN THE TABLE OF CONTENTS)*Your marketing plan DOES involve selecting channels and intermediary (or intermediaries) so answer all questions EXCEPT #5.