1.As a marketer in an electronics company, you noticed that one of your consumers entered the following post on Social Media; “I do not believe electronic companies’ messages and advertisements. All those messages are the same and have an insincere motivation to trick us.” What function does this consumers’ attitude towards electronic companies’ messages have?
2.Please analyze the following statement from one of the users; “I am a teenager. Yesterday, I went to this local store that sells power tools and stuff to buy light bulbs for our garage. However, as you will expect as a teenager I have no idea about how much difference different watts of bulbs make in terms of their illuminating power. Therefore, I paid 15.64 CAD for 13 watts bulbs and now I feel like an idiot. I think the cashier sold me the bulbs for a more expensive price than they should be just because as a teenager I do not know how much they were supposed to be.”. Explain the situation the user is experiencing in this purchase setting Hint – The Self Concept
3.Please analyze the following post: “Let me be honest with you guys Last night I was so hyper and feeling energetic. I suddenly decided to decorate my house with hundreds of colorful light bulbs and turn it into a disco without caring about the extreme electricity expenditure. I just like those light bulbs so much and I feel that urge in me to go and buy hundreds of them and decorate the house from kitchen to bedroom. But then, I thought about people’s reactions and society’s response to such madness, and I humbled myself by just buying a few colorful bulbs with energy-saving features I want to be different from other people with my decorations and design decisions, please help me!”. Which effect hierarchy model in the formation of attitudes explains this users’ situation?
4.A user indicates that they make decisions between different electronic brands based on a lexicographic decision making. Their lexicographic chart is as follows;
Attribute Brand 1 Brand 2 Brand 3
A1 7 7 7
A2 5 5 5
A3 5 6 5
A4 3 2 1
A5 2 4 6
A6 3 2 4
Which brand is this user likely to select? Why?
5.If a user makes their puchase decision for our light bulbs thinking that “If the package design is so sleek, probably the product is also high quality”, What kind of decision making is this user like to be applying ? Why
