BUS401 International Business
Please see attached assignment details as well.
Case Assignment
Global Ad Campaigns
Search the internet for recent news articles covering brand marketing outside of the United States. Select three different brand campaigns on separate continents (if possible). The brand must also be available in America.
- You will write a 3-page paper:Describe the campaign, its target market, and the message being delivered. Explain how it suits the local audience. Was it considered successful?
- Research the brand and explain how it is marketed in the United States.
- Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
