MKT301 Principles of Marketing
SLP Assignment
Small Business MPR Communication
For this project, select a small business. It can be a store from your hometown, a favorite family-owned restaurant, or an online business. You may even use a small club, charity, group, or house of worship for the assignment. While large corporations use MPR, it can be successful in a local market because a few extra sales or one or two new customers can make a large difference for a small business.
An MPR communication combines a press release with blog writing. You want to make something about your chosen business interesting and newsworthy. It could be a story about the owners, the company helping the community, an event, or an innovative product or service it offers.
Headline
While you are writing, think about a great title that will make people want to read.
The Lead (50 words)
- Start with an introduction that grabs the reader’s attention and make them want to find out more.
- Includes who, what, where, when, and why plus subject, verb, and object.
The Body (200-300 words)
- Focus on a single topic. Follow up with supporting information (the most important content first).
- Divided into 3- to 5-line paragraphs.
Boilerplate Information
- The organization’s name, address, etc. A little about the company (2-3 sentences).
- EXAMPLE: Click on a News Release to see what Trident uses. Your version will be shorter.
Use the attached template (MKT301 SLP1) to create your submission.
Your submission will include:
- A 1-page, single-spaced MPR communication for your chosen small organization or business.
