Marketing professionals must effectively communicate during a moment of crisis. Imagine that you are a member of the administrative team of a marketing company. Your company and product is Microsoft Azure
You are assigned by the executive team to help determine an external marketing strategy to communicate and address a crisis at hand and to map out the company’s course correction efforts. You are also assigned to recommend a strategy to facilitate internal change within the organization in order to prevent a similar marketing crisis in the future.
Conduct an Internet search using the key words “unethical marketing scandals,” and select a scandal or crisis for the purpose of this assignment. The unethical marketing scandal you select does not have to pertain to the focus business you have used in past weeks’ assignments. Please utilize American resources as the laws may be affected differently in other countries
Compose a 450-word memo to the executive team and:
- Assess the scandal or crisis at hand and include an applicable reference.
- Determine an external marketing strategy to communicate and address the crisis at hand and to map out the company’s course correction efforts.
- Recommend a strategy to facilitate internal change within the organization that will prevent a similar marketing crisis from happening in the future.
