In 500 words and single-spaced.
Paragraph 1: Introduction of the business idea (this is your 60-second pitch)
Paragraph 2. Business / Idea Strengths
Paragraph 3: Business/ Idea Weaknesses
Paragraph 4: Threats to business/idea
Paragraph 5: Re-iterate your introduction & conclude by prioritizing the managerial decisions(s) you need to make concerning your business idea.