Unit IV Essay
Instructions
For this assignment, you will use the knowledge you have gained in this unit about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial: Balancing Work and School video. A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:
- What is the product or service offered in the commercial?
- How would you describe the target market for the company that created this commercial? Include such information as age range, likes/dislikes, interests, and life goals of the intended recipients of the commercial’s message.
- How would you describe the specific market segment that the commercial is designed to reach?
- What is the connection between the commercial’s message and the specific market segment?
- Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience?
Your essay should be at least three pages in length, and you should use at least two scholarly references, one of which should come from the CSU Online Library. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.
