Answer the following questions about the company Go Pro:
1. What are Go Pro’s core competencies?
(core competency: a defining capability or advantage that distinguishes an enterprise from its competitors)
2. Explain the Internal Marketing Environment of Go Pro. This is directed at factors within the organization such as product, price, place, and promotion. Also include the target market.
(internal marketing: the promotion of a company’s objectives, products and services to employees within the organization)
(target market: a particular group of consumers at which a product or service is aimed)
3. Explain the External Environment of Go Pro. The external environment consists of social, demographic, economic, technological, political and legal, and competitive variables.
(external environment: the conditions and events outside a company that affects the way it operates)
4. What are Go Pro’s Brand Positioning Strategies? Brand positioning is the perception of a brand compared to competitors in the consumer’s mind.
