What are the benefits and risks of pursuing an omnichannel strategy for Brand W.
Open the document and read Brand W on 29 page.
500 WORDS, Write in an APA format and put the references and citations.
Excerpt from Case Study:
In March 2018, the India Fashion Forum recognized the brand W as the most admired fashion brand of theyear.2 The W brand was owned by New Delhi–based TCNS Clothing Company Limited (TCNS). In 2017,TCNS became the first home-grown Indian apparel company to earn ₹3 11.5 billion.4 The company achieved this with its four brands: Weve, W, Wishful, and Aurelia. This achievement was driven to a large extent by the phenomenal growth of TCNS’s main brand, W, in a fashion apparel retail market worth ₹2,970 billion. 5 Inspired by this success, W had been expanding its retail presence in the country, and had ambitions ofnopening 100 stores every year across India. The company had been building its online presence through acompany website and online marketplaces. 6 Targeting modern Indian women with a need for contemporary designs that combined Western and Indian styles, the brand had clearly captured the interest of many.
