1. Please consider Amazon to complete this assignment. In your opinion, which strategic analysis approach mentioned in chapter 4 of the Goffin and Mitchell text (attached) would be most beneficial in helping the organization develop an effective innovation strategy, and why. If one of the approaches mentioned in the text has already been used by Amazon, please explain how the method was used and what results, if any, were obtained.
2. Considering Amazon what, specifically, would you write into your strategic plan to encourage innovation? Mention at least two actions you would recommend.
