3) You are a Business Development Representative (BDR) at Orum. Orum, is an AI-powered live conversation platform to drive more pipeline for sales teams.
I. Cold Call
You are making a cold call to the company Rubrik, they provide data security and data protection on a single platform for enterprises.
The target is the Chief Revenue Officer Mr. McCarthy, write a script and show your work around how you would handle this cold call.
II. Discovery/ Qualification
As a BDR at Orum, you have a scheduled discovery call with Rubrik.
The target is the VP of Inside Sales Ms. Johnson. She filled out a contact form on Orum’s website associated with the case study of Intelagree (Orum – How IntelAgree saw a 207% increase in pipeline) Write a script and show your work around how you would handle this Discovery call.
Agenda:
-Understand the importance of cold call
-The anatomy of a cold call
-How to close for a meeting
-How to handle an objection
-Importance of using research to impact personalization and conciseness