Theresa and Mike want to create a merged company called JEANSTYLE that is defined by a culture of integrity, thus aiding employees in making ethical decisions, such as in Joe’s ethical dilemma. They will begin by understanding the methods of embedding ethical decision making and behaviors into the culture, including their responsibilities as leaders. You, the consultant, are asked to provide recommendations and guidance to help them shape the culture they are intending. This discussion is about values, a culture of integrity, and the role of leaders in creating and maintaining it.