There are three discussion topics. Choose any two topics.
TOPIC 1: AMA Definition of Marketing
PROMPT: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.
TOPIC 2: Societal Influences
PROMPT: Reflect on how the “prepared meals” industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer’s perceived value?
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.
