Objectives:
Demonstrate understanding of basic management functions and decision making as it relates to your business idea.
Apply Chapter 6 readings to conduct a SWOT analysis of your business idea as it stands today.
The content for this week’s observation builds upon previous assignments:
- Your readings of Chapters 4, 5,& 6.
- Your responses to WO 1, WO 4
- Your responses on Concept Card about your business/products/services
Writing Prompt
Use the Weekly Observation document to prepare an essay. Your LivePlan executive summary will require a minimum of five milestones. Use the SWOT analysis of your company to prepare five milestones. Attach your paper.
Paragraph 1: Introduction of business idea that address the SWOT analysis in paragraphs 2 – 4.
Paragraph 2. Business / Idea Strengths
Paragraph 3: Business/ Idea Weaknesses
Paragraph 4: Threats to business/idea
Paragraph 5 : Re-iterate your introduction & conclude by prioritizing the managerial decisions(s) you need to make. Write the managerial decisions as milestones to address the SWOT analysis you prepared in paragraphs 2-4. For example if lack of marketing plan is a weakness, then the managerial decision would be to identify competent business coaches to assist with the marketing plan.
This week you will demonstrate your understanding of the marketing topics in chapters 11-13 and the financial and accounting topics in chapters 15-16.
1. A one page document advertising your company. See detailed instructions below. (100pts)
2. Company information for years 1- 3. See detailed instructions below. (100pts)
Chapters 11-13:Marketing
Demonstrate your ability to design an email marketing campaign for your company using Powerpoint or a desktop publishing software like Constant Contact or Canva.
Design an email marketing campaign and upload the document to this assignment. Acceptable file extensions include (PPT, JPG, PDF).
Your marketing campaign MUST include the following components:
Company Name
Product(s)
Pricing
Who to contact
Upload your campaign to this assignment.
Chapters 15-16: Financial Management and Accounting
Financial Information
Complete and submit the three year net income forecast spreadsheet. You will need to download this spreadsheet to provide the requested information Download provide the requested information.
1. Download the spreadsheet
2. Complete the annual budget side first. Enter data in the “budget amount.” column only.
3. Complete the “Revenue” column only by entering your revenue projections
Upload the spreadsheet to this assignment.
