Case Report: Netflix Goes to Bollywood

by


                                                           Netflix Goes to Bollywood 

  1. Introduction/Background information – include relevant facts and issues on company. Competitors, industry
  2. Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:

    1. – Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture. 
    2. – Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
    3. – Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
    4. – Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.
  3. Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.