COSTCO CASE STUDY PART 2
For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the situational analysis, problem, alternatives, and marketing strategy recommendation. Follow the instructions below as you conduct your analysis. Include content from Part 1 Week 2 as it applies.
Situational Analysis
Conducting a Pest Analysis and SWOT analysis will assist you in identifying internal and external problems and solutions.
- Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
- Discuss the internal and external environment by compiling a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
Problem
- Apply the results from the PEST and SWOT analysis you completed to identify at least one organizational problem that Costco is currently having or one that you project it will have in the future.
- Apply your research and critical thinking.
Alternatives
- Compile three or four potential marketing-related solutions to the problem above.
- Remember that these are potential alternatives; you will not select all alternatives to solve the problem.
Recommendation (Marketing Strategy)
- Select one or two of the alternatives above to solve the problem you identified in this case analysis.
- Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
- References and citations:
- Provide at least two quality resources from the Strayer Library and/or outside sources.Note: Wikipedia and Web-based blogs do not qualify as credible resources.
- In-text citations are required when paraphrasing or quoting another source.
