You are the newly hired Market Research Analyst for the Walser Automotive Group (www.walser.com) based out of Minneapolis. The Walser VP of Sales and Marketing has come across four reports from McKinsey Quarterly (see attached). The VP is a busy doer rising through the ranks from the sales floor right after high school. He is skeptical of the McKinsey type and their fancy ‘Mobility’s inflection point’ language. He has glanced through the reports and complains that the first three reports ‘say the same thing’. Nevertheless, he is curious, if not intrigued. Tad apprehensive. He wants you to read the reports and write him a memo-in 1000-1200 words- on what the McKinsey researchers have to say that may impact Walser’s car dealership business in the coming decades. He is all set to retire in three years, but only after settling in at Walser his two college-going daughters who have already begun rotating through the departments at this family-friendly car dealership chain……
