The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.
Access the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.
Important:
During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.
Submit your completed Week 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template (Use the template posted in the announcements section).
