In this assignment, you will use the same hypothetical company from Part A to develop the company’s branding strategy (name, logo, slogan, and brand extension), primary target market analysis, promotion of your product or service in a podcast episode, and a positioning statement based on a perceptual map.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Complete this assignment using the Week 7 Assignment Template Marketing Plan Part BDownload Week 7 Assignment Template Marketing Plan Part B[DOCX].
Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week7_Assignment.
Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).
- Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.
Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
Note: Create and submit the audio portion of the assignment in addition to the assignment template. Instructions are provided in the Required Resources section below.
