Page 1 Kaplan Business School Assessment Outline
Assessment 2 Information
Subject Code: ACCM6000
Subject Name: Capstone
Assessment Title: Statement of Advice
Assessment Type: Competitive Analysis (Individual)
Weighting: 30 %
Total Marks: 45
Submission: Via Turnitin on MyKBS
Due Date: Tuesday of Week 6 at 19:55 AEST
Your Task
Your task is to conduct a competitor analysis of your company against two other competitors.
(Approximately 1,500 words).
Assessment Instructions
Develop the competitor analysis as follows:
• Conduct five key forces (Porter) which impact on your industry competition.
• Perform the PEST analysis for your company and compare the differences against
your two competitors.
• Conduct a benchmarking review covering internal benchmarking, external
benchmarking and best-in-class benchmarking.
• Describe the threats, bargaining power and competitive rivalry.
• Prepare your statement of advice addressed to the company’s CEO on how your
company differentiates itself from its competitors and what improvements can be
made to your company.
Learning Objectives
After completing this Individual Assignment, you will be able to:
1) Research information about the selected companies (using multiple sources)
2) Conduct a PEST analysis
3) Benchmark your company against two of its competitors
4) Articulate and recommend courses of action to differentiate a business against its
competitors
Page 2 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
Page 3 Kaplan Business School Assessment Outline
ACCM6000 Capstone
Assessment 2
Marking Rubric
/45 marks
Porter’s Five Forces and PEST Analysis
0 – 7.5 7.5 – 15 Achieved marks ( /15)
Has demonstrated limited achievement:
Incorrectly described Porter’s Five Forces in
relation to your company and its two competitors.
Stated some recommendations on how Porter’s
Five Forces can be used as a tool for undertaking
industry analysis, to determine potential
profitability (attractiveness) of your company.
Failed to correctly state the PEST analysis for
your company and compare the differences
against your two competitors.
Has achieved all or most of:
Correctly described Porter’s Five Forces in relation
to your company and its two competitors.
Stated all recommendations for Porter’s Five Forces
as a tool to use for undertaking industry analysis, to
determine potential profitability (attractiveness) of
your company.
Correctly stated the PEST analysis for your company
and compare the differences against your two
competitors.
Benchmarking, Competitive Rivalry and Recommendations
0 – 7.5 7.5 – 15 Achieved marks ( /15)
Has demonstrated limited achievement:
Did not or only partially described the internal
benchmarking, external benchmarking and bestin-class benchmarking processes of your
company against the two competitors.
Did not or only partially describe the threats,
bargaining power and competitive rivalry.
Failed to correctly state recommendations for
your company’s improvement to the CEO.
Has achieved all or most of:
Described all the internal benchmarking, external
benchmarking and best-in-class benchmarking
processes of your company against the two
competitors.
Described all the threats, bargaining power and
competitive rivalry.
Correctly stated recommendations for your
company’s improvement to the CEO.
Statement of Advice 3 (15 marks)
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All Statements of Advice Writing Style (15 marks: 5 marks for each statement of advice)
0 – 7.5 7.5 – 15 Achieved marks ( /15)
Has demonstrated limited
achievement:
Some sentences contain grammatical
errors and typos, there are noticeable
inconsistencies in the formatting, and the
syntax makes some of the answers
difficult to follow.
Has achieved all or most of:
The document does not contain any
grammatical errors or typos, the formatting
is consistent, and the syntax is articulate
and legible.
