Ad Campaign Project – students will take their Ad Campaign Proposal from Unit 2 and develop it into an Ad Campaign Project. For this project, students will gather information to assist with the creation of an ad campaign where their role is an associate in a hypothetical advertising agency/company.
There are two deliverables to this assignment: a paper (an ad campaign outline that would be suitable for presentation to the client) and three original sample ads (one must be for print media), for presentation to the client, online or in the classroom.
