Advertising and Media Techniques Assignment: Students will be expected to select an advertisement for a health-related product or service that they “suspect” may be a form of health fraud or quackery. Students will be required to create a written analysis. The assignment should showcase the product/advertisement (e.g., pictures, links to videos/commercials, etc.) and reasons for such suspicion and should integrate course content from Butler.
Please focus your assignment on an ad or ads you think may be fraudulent or examples of quackery. Use these headers for your paper: Description of Advertisement/Brochure/Product, Intended Audience & Appeal, Advertisement/Brochure/Product Purpose & Objective(s), Suspicion of Quackery/Fraud & Description, Evidence of Doublespeak, Half-Truths, and other Promotional Techniques, Quackery/Fraud Victim Characteristics, and Response by Consumer. You can use more than one ad and are encouraged to include photos, videos, and links. Apply the concepts you learned in Butler.
The project should be about 5 to 6 pages.
