Answers must be written in essay format, which means that you shall provide you opinion on each topic.
REEBOK SHOES
Clearly identify each question with its answer. PDF is mandatory.
Questions: o What does brand positioning mean? Write your Brands Positioning Statement.
o Explain how would you structure an Advertising Agency to service your Brand. Explain the role of the different working units.
o Find a visual advert created for your brand. Explain the Creative Strategy behind it by analyzing the following: Target Group Communication Objective USP and Reason Why
Formalities: Wordcount: 500-800
Cover, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvards citation style.
DEADLINE: March 11th by midnight (CET timing)
