After reading this article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-perfect-storm-brewing-in-the-global-beer-business
- The case analysis should be 800 words in length with at least 1 reference.
- The analysis is to be clear and concise, and students will lose points for improper grammar, punctuation, and misspelling.
- Write a case analysis using the attached template below.
CASE ANALYSIS OUTLINE (800 words):Overview of major issues – describe the challenges/problems/issues outlined in thecase. This section should be clear and succinct. You can make use of bullet points todescribe the issues.Applications of key themes – elaborate what you have learned from the assigned case bydirectly relating/connecting the case to concepts and themes described in the differentchapters.Situational AnalysisExternal Environmental Analysis (Outside of the organization)Economic, Social, Political, Technological opportunities and threatsInternal Environmental Analysis (Specific to the organization)Organization’s internal strengths, weaknessesDescribe the firm’s product, pricing, distribution/place, and promotion strategyMarket AnalysisDescription of the target market including primary customers/target marketIn the analysis section, you can also put down your own thoughts and opinions aboutthe issues/challenges described in the case. You can bring in outside information (suchas the latest news, articles, references to any calculations, charts, diagrams or graphs*).If applicable, you can also answer any questions at the end of each case. Thesequestions can also be used as a guide to develop the other sections of your casesummary/write-up.RecommendationsDevelopment and Evaluation of Strategic Alternatives, Recommendation of the betterAlternative, Implementation Techniques for Recommended Alternative (How, when,where, why).Please note: If any of the above outline points are not applicable to your case, you canskip those points in your case write-up.
