Please follow all of these instructions exactly:
Locate Uber’s Value Proposition online which is “Tap the app, get a ride.” This simple value proposition should analyzed according to the Skok (2013) article at https://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/?sh=4b17d5114695
Clearly stated value proposition and company that you are reviewing
3 pages, double spaced, 12-point font
APA formatted headings used throughout to guide the reader when you introduce a new topic
Provide the value proposition you have selected
No reference page is required since you are only using the Skok (2013) article
