Based on your research of a local, small, black-owned business, you will submit a written SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis for the company. Please cite all the resources you relied upon to prepare the report. The report should be 2 pages long, (not including Cover Page, Table of Contents, and References).
1. Report contains a thoughtful discussion of all four elements of a SWOT analysis.
2. Analysis is based on primary and secondary sources that are listed under a separate References/Sources section
3. Report meets formatting standard (double spaced and 2 pages) and is presented in a logical format.
Additional Resources – $CANVAS_COURSE_REFERENCE$/file_ref/g50a5d6fdfa61367b43f6070ef103f09f/download
Use primary (direct) and secondary (indirect) resources to research the company.
Examples of primary or direct resources include information directly from the company, like interviews with company representatives, SEC filings prepared by the company (available on Edgar), and information provided on the companys website.
Examples of secondary or indirect resources include interviews/polls with existing or potential customers of the company, google and/or social media reviews, articles written by journalists about the company or industry, demographic data, regulations that may affect the company or industry, or analyses of the company by consulting firms. Based on your research, you will submit a written SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for the company. Please cite all the resources you relied upon to prepare the report. The report should be 2 pages long, double spaced (not including Cover page, Table of Contents and References).
