Assignment Content
- Research the ethical issues that may be encountered in marketing and designing a product as well as in conducting market research.
Prepare an 8- to 10-slide Microsoft PowerPoint presentation with speaker notes or audio.
Include the following in the presentation:
- An introduction slide
- Ethical issues businesses may face in the market research process
- Ethical issues businesses may face in setting the price and promoting the product
- Ethical issues a business may face in a global setting and how they differ from domestic concerns
- A conclusion slide
- A references/citations slide
- Must cite properly and not “paraphrase” too much!
- APA Style
