- Apply Porter’s Five Forces Model to evaluate the attractiveness of the Chinese fireworks industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.
- Complete a PESTEL analysis. (both the PESTEL and Portor’s analysis should be done on the FIREWORKS INDUSTRY, NOT ON the CHINESE INDUSTRY)
- If you were Jerry Yu, would you recommend investing in a Liuyang fireworks factory? Why or Why not? Provide pros and cons list to support your alternatives.