Social media allows organizations to capture the eyes of their target audience. An organization creates business profiles on major social networks to promote their brand and leverage their platform to grow and educate their audience. If a marketer approaches social media without a content plan, they lose the benefits that social media offers. Instructions: Provide an example of how an organization uses content marketing in their social media postings. Remember, social media and content should complement and enhance each other. Requirements: • Submit a Word document in APA format. • One page in length, excluding the Title and Reference pages. • At least one unique high-quality reference.
