Assignment Guidelines:
- Conduct a stakeholder analysis. Stakeholders should include participants in the packaging supply chain, but other parties as well, such as industry groups, government agencies, and NGOs. Create a chart similar to the example below and identify the key interests or desired outcomes of each stakeholder.
- Provide answers to the following questions in a paper no longer than 2 single-spaced pages. You may use up to 2 pages of supporting material in addition to the stakeholder chart.
- Use Step 1 to identify areas of importance across stakeholders and areas in the supply chain where improvements might be possible.
- What should Patagonia’s goal be for 2025, regarding achieving environmentally friendly packaging? Should they focus on developing new materials, improving recycling, etc.? What role can circularity play? What specific actions should they take?
