Can you imagine throwing a party only to have one guest attend? It would be the same as creating a public health education program that no one notices. What good does a public health education program do if no one knows that it exists? In order for a public health education program to be successful, the public must know about it and choose to participate in it. The most direct way to accomplish this is through effective communication and marketing.
To prepare for this Assignment:
- Review the Learning Resources on developing press releases and effective health information and messaging.
- Based on these guidelines, begin to develop a flyer or press release for one of the three programs you proposed for the Week 2 Discussion. Consider the appropriateness of the different features of the flyer or press release (e.g., reading level, graphics). Think about the elements and strategies associated with social marketing: product, price, place, promotion, partnership, policy, and politics.
To complete this Assignment:
- Create a 1-page flyer or press release for one of the three public health education programs you proposed for the Week 2 Discussion (using Microsoft Word).
- In addition, in 12 pages, provide your rationale for the various features you incorporated. Explain how the flyer or press release addresses the needs of the intended audience, including the targeted reading level.
Note: Please be sure that you use only royalty- and copyright-free images and graphics in your flyer or press release. You may not simply copy and paste any image you find on the Internet. In addition, be sure that your work is your own and not a copy of an existing handout or flyer.
Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this weeks Learning Resources and additional scholarly sources as appropriate.
