Assignment
The Module assignment refers to the bibliography for this module plus 1 other source of updated bibliography ( 2010 to present) related to one of the cases below.
Please consider the following while reading and developing the assignment response,
1. Include a title and reference page (not included in page count)
2. Include in-text citations as content is included or obtained from the article
3. Utilize quotes sparingly. Please paraphrase the content and base the paraphrased content on APA formatted in-text citations.
You can choose either case 1 or case 2 to develop your essay. ( only 1 case)
Please refer to the APA resources in your student section for guidance on APA rules and place your final paper together with the APA paper for corrections before submission.
CASE 1. Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 people around the world. Hyundai vehicles are sold in 193 countries through about 6,000 dealerships and showrooms worldwide.
Visit their worldwide website at http://worldwide.hyundai.com/WW/Main/index.html (Links to an external site.)
. In the lower part of the page there is a header on innovation with three sub-links – Design, Technology, and Eco.
Visit each of these links to get to know the context for Hyundai for new product development.
Prepare a 2-3 page report on the context and business issues that Hyundai faces in the new product development process. Can you identify some broad directions in which Hyundai is taking forward its new product development process?
CASE 2. LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century, and continues to reinforce its status as a global company. Visit their website at http://www.lg.com/in/design (Links to an external site.)to understand their approach in bringing new products to the customers. Also visit their page on innovation by clicking on the web page http://www.lg.com/in/innovation (Links to an external site.)
Prepare a 2-3-page report on the overall approach of LG in bringing new innovations into the market. What are the various organizational mechanisms they have in place in order to fruitfully bring new products to the market? Have they been successful in their innovation efforts?
Reference
A. Chapter 4: Process Design, Operation Management, Slack, N., Brandon-Jones,A.,& Johnston, R. (2013) Operations Management, Seventh Edition, Pearson Education, Harlow, UK.
B. Chapter 5:Innovations and Designs in Service and Products, Operation Management, Slack, N., Brandon-Jones,A.,& Johnston, R. (2013) Operations Management, Seventh Edition, Pearson Education, Harlow, UK.
C. Chapter 18: Operations Improvement Slack, N., Brandon-Jones,A.,& Johnston, R. (2013) Operations Management, Seventh Edition, Pearson Education, Harlow, UK.
D. Chapter 19: Risk Management Slack, N., Brandon-Jones,A.,& Johnston, R. (2013) Operations Management, Seventh Edition, Pearson Education, Harlow, UK.
