In this module, we introduced the concept of Customer Relationship Management (CRM).
- Why is it important for companies to focus on their relationship with customers?
- What is the risk of a company not understanding (or caring) about their customer?
- Describe a situation that you’ve experienced with a product or service where you felt that the company cared about you as a customer.
- How did they show this?
- What was the impact of this situation on how you felt about the brand or the company?
