Begin working on your literature review and research metodology, remembering that it is the most important part of your project. It must be comprehensive, relevant, and cohesive. It is best practice to search Google Scholar for all relevant articles. If there are more than 100 relevant articles, you can use a filter to limit your search to papers published within the last 5 years.
Impact of Information Management and Technology on SMEs in Zambia
Research Summary
The research study employs Goldman Insurance Limited as a case study to investigate the influence of information management and technology on Small and Medium-sized Enterprises (SMEs) in Zambia. The study’s major goal is to evaluate how adopting and utilizing information management systems and technological solutions impact the operational efficiency, competitiveness, and overall performance of SMEs in the Zambian business environment.
Context and Importance
SMEs are critical to Zambia’s economic growth. Their impact on job growth, innovation, and wealth development cannot be overstated (Choongo et al., 2016). Technology and information management have emerged as critical facilitators for improving company operations, decision-making, and consumer involvement. In a fast-changing technology world, SMEs must use these technologies to be competitive and sustainable.
Objectives
. To assess the current information management and technology infrastructure at Goldman Insurance Limited.
. To analyze the extent to which information management and technology adoption impact the company’s operational efficiency.
. To evaluate the influence of technology on customer relationship management and engagement.
. To identify challenges and barriers faced by SMEs, specifically in the Zambian context, when adopting and implementing information management and technology solutions.
. To provide recommendations for improving the integration and utilization of technology in SMEs, drawing insights from the case study.
Methodology
The study will use a mixed-approaches strategy, mixing qualitative and quantitative research methods. Structured interviews with key persons at Goldman Insurance Limited, including senior management, IT workers, and employees from various departments, will be used to gather primary data (Mwika et al., 2018). Analyzing pertinent data on the company’s financial performance, customer engagement indicators, and technological investment will be part of the quantitative element.
Expected Outcomes
. Insights into the current information management and technology adoption at Goldman Insurance Limited.
. Identification of specific ways in which technology has influenced operational efficiency and customer engagement.
. Understanding of challenges faced by SMEs in Zambia when integrating information management and technology solutions.
. Recommendations for enhancing technology integration, overcoming challenges, and maximizing benefits for SMEs in Zambia.
Significance
The study results will be useful to Zambian SMEs, policymakers, and other stakeholders. The study’s findings may help SMEs make educated choices about technology adoption and implementation, eventually boosting company development and competitiveness. Policymakers may also utilize the data to develop measures to help the country’s SMEs’ digital transformation.
To summarize, the research study on the influence of information management and technology on SMEs in Zambia, utilizing Goldman Insurance Limited as a case study, has the potential to shed considerable light on the role of technology in driving the success of SMEs in the Zambian business climate.
References
A. Choongo, P., Van Burg, E., Paas, L. J., & Masurel, E. (2016). Factors influencing the identification of sustainable opportunities by SMEs: Empirical evidence from Zambia. Sustainability, 8(1), 81.
B. Mwika, D., Banda, A., Chembe, C., & Kunda, D. (2018). The impact of globalization on SMEs in emerging economies: A case study of Zambia. International Journal of Business and Social Science, 9(3), 59-68.
(NOTE: Research Methodology – Qualitative
